About
I care about how a product works as a whole, not only how its screens look.
AP
Andrea Picariello
Product Designer
I'm a product designer with a background in UX/UI and visual systems. I work across the whole design process: research, flows, interaction, interfaces and the small details that make a product feel right.
Alongside the craft, I'm drawn to the strategic side of product. I like understanding the problem before solving it, connecting design decisions to business goals and measuring whether they actually work. I'm currently deepening this through a Master's at SHIFTA by Elisava, focused on product.
What I do
01Product design, end to end
02UX research & usability testing
03Interaction & interface design
04Design systems
05Prototyping & AI-native workflows
06Product strategy & prioritisation
07Metrics & experimentation
